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Lego has apologized for using AI images in an official Ninjago-themed quiz on its website but said it would continue to “explore” the technology. The toy maker was called out by both fans and its own creators for using AI-generated content in an online quiz, which has now been removed. The badly-made images were first spotted by X user @legoanimegirl, who criticized a “billion dollar company” was behind them. Ninjago co-creator Tommy Andreasen described the artwork used for the quiz as “just lousy in all aspects” and “completely unacceptable.” Also posting on X, he said that Lego has “actual guidelines against the use of AI like this.”
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