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Google Ads has introduced the Gemini model, a generative AI, to improve ad campaigns and simplify creation processes. This AI helps advertisers in crafting optimized Search campaigns via a chat interface. It assists in generating ad content, including keywords and creative elements, and will soon suggest campaign-specific images. Early users report enhanced campaign quality with less effort. The focus is on responsible AI use, adhering to established principles. Small businesses using this feature see a 42% increase in launching effective campaigns. Google also promotes AI learning through AI Essentials for advertisers.
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