Amazon recently showcased a new, advanced Alexa powered by a large language model (LLM) designed to make the digital assistant more conversational and intelligent. However, despite the enthusiastic demo and promises of a transformative "super agent," the rollout has stalled. Insiders attribute the delay to structural issues and technological challenges within Amazon, including a lack of data, insufficient specialized hardware, and internal politics. Former employees reveal that the new Alexa is not yet ready for widespread use and that Amazon has struggled to keep up with rivals like Google and Microsoft. Although Amazon invested in the AI startup Anthropic, privacy concerns and internal conflicts have hindered progress. Despite claims from Amazon that the Alexa LLM is on track, the situation illustrates the broader difficulties tech companies face in integrating generative AI into established products.
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