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Salesforce spent over $20 million to use Albert Einstein's image for its AI products, aiming to show their tech as advanced yet safe. The money supports the Hebrew University of Jerusalem. Salesforce's Einstein AI helps in managing customer interactions with features like content creation. The company stresses careful AI use, given concerns over data security and misinformation. They suggest using an intermediary for safer large language model interactions. The campaign, boosted by Matthew McConaughey's creative touch, has strengthened Salesforce's position in the AI market.
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