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Google is reportedly building new AI-powered chatbots based on celebrities and YouTube influencers. The idea is not groundbreaking — startups like Character.ai and companies like Meta have already launched products like this. The celebrity chatbots will be powered by the Gemini family of large language models according to The Information, which broke the story on Monday. The company is trying to strike partnerships with influencers as well as celebrities, and is also working on a feature that will let people create their own chatbots simply by describing their personalities and appearance — something that Character.ai already lets you do.
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