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A study revealed over 100 deepfake videos on Facebook impersonating UK Prime Minister Rishi Sunak, alarming experts about AI misuse. These videos, possibly reaching 400,000 people, depict fabricated scenarios involving Sunak. Fenimore Harper, a communications firm, raised concerns over this trend, especially with elections looming. The UK government, BBC, and Facebook's parent company, Meta, are tackling this issue, striving to control the spread of such AI-generated content. This situation underscores the growing challenge of managing deepfake technology and its impact on public information.
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